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Brand proposition: ICEBEAR brand dedicated to creating strong and wear, while unique creative costume. The United States serving as advocates, like the big fashion design to create a sense of consumer value for money, can demonstrate its unique charm and character clothing confidence. Brand slogan: Near Me Warm You Brand Mission: uphold (Happy fashion; quality fashion) product concept, the pursuit of fashion products around the world to provide consumers with fitness wear resistance, unique creative coat padded down clothing, beauty and fashion meet consumer psychological needs, so ICEBEAR brand become the preferred target market.